Case StudyPodcast Distribution
Product Design
Introduction
Project overview
Design process
Final Designs
Key take aways
Introduction / Dailymotion
What is Dailymotion?
Dailymotion is a global video streaming platform with a mission to aggregate and surface relevant video content for its users through geo-location, AI, and curated human selection.
The product is divided into two platforms: a B2C platform for consumers to watch video content, and a B2B platform for publishers to manage and distribute their content.
💼 Project overview / Podcast Distribution
What is Podcast Distribution?
Podcast distribution is a feature that allows users to distribute their podcasts to multiple listening platforms from a single platform.
💼 Project overview / Role
My Role
As a product designer at Dailymotion on the B2B product, I collaborated with product owners, front-end and back-end engineers to shape the initial podcast feature by adapting the existing video management tool for audio. After launching the MVP, podcast distribution—originally out of scope—became a priority and required its own dedicated design sprint.
💼 Project overview / Objectives
Problem
The lack of podcast distribution as a feature is causing the product to fall behind other competitors in the market and not meet industry standards, resulting in a significant gap in functionality.
Solution
Design and build a streamlined end-to-end podcast distribution experience using Dailymotion’s unique RSS feed link using Dailymotion’s updated design system.
Business Goals
Develop the podcast distribution feature to close the podcast functionality gap, and improve user appeal, to help the company to stay competitive in the market.
💼 Project overview / Core team
Team
👷🏻♂️
👨🚀
Product owner
Design manager
🥷🏼
👩🏼🔬
Product designer
UX researcher
👨🏻🔧
👨🏻🏭
Back-end Developer
Front-end Developer
⚙️ Design process / Phases
6
Phases
🔭
Discover
📚
Ideate
📐
Design
🔬
Test
🎯
Define
🧱
Implement
⚙️ Design process / Outcomes
Problem → Insight
What we understood
Aligned on stakeholder needs and business context
Analyzed the competitive landscape and comparable solutions
Defined target users, core user stories, and priority feature
Strategy → Solution
What we explored and designed
Created user flows and wireframes to explore solution paths
Designed and tested concepts to uncover pain points and areas for improvement
Refined the experience based on user feedback and insights
Delivery → Impact
What we shipped
Partnered with engineering to validate technical feasibility
Finalized production-ready designs aligned with development needs
Delivered a scalable solution focused on what mattered most
🚀 Final designs
/ Desktop
🚀 Final designs / Desktop
🚀 Final designs / Desktop
🚀 Final designs
/ Tablet
🚀 Final designs / Tablet
🚀 Final designs / Tablet
🚀 Final designs
/ Mobile
🚀 Final designs / Mobile
🚀 Final designs / Mobile
💎 Key take aways
🏆 Wins
The interactive prototype played a key role in the user testing phase, allowing us to gather valuable feedback on the podcast platforms users preferred, while also supporting the launch of the podcast distribution feature with the updated design language.
🎖️ Challenges
Due to schedule changes, we were only able to conduct user testing with a limited number of actual podcast users. Additionally, the ongoing redesign of the B2B product made the design phase more challenging.
🧩 Done differently
If I could do it differently, I would conduct more extensive user research and testing earlier in the process, before launching the podcasting feature. This would allow us to identify potential issues sooner and refine the design further.